Winter layering
Designed in Canada.
Inspire Better Living.
Our purpose is to Inspire a Better way of Living
We believe in considering the impact of the choices we make every day and view those choices as an opportunity to better ourselves. Our purpose is to Inspire a Better way of Living by creating conscious products that last through time. By marrying innovation with eco-friendly processes, we strive to help shape a cleaner, healthier, and more mindful world where human progress is in harmony with the planet's.
How it all started
We were founded in Montreal in 2012, with a mission to create an apparel brand that would speak to a new generation of creatives and entrepreneurs.
What once started as a favourite in Montreal’s Mile End quickly blossomed into one of Canada’s leading lifestyle brands and digital retailers.
Our community
& partners
It only takes a tiny spark to turn a meaningful idea into an
impactful pursuit. Today, we are a group of 300 people
from over 20 different countries. Sharing our optimism
and embodying our values is our job, but it is also a reflection
of our true selves. We stand together on what’s important.
Here are a few throwbacks to some of our achievements
The love we got
“The materials are excellent, and the design is elegant, bringing a classic take to minimalism.”
“Absolutely comfortable and stylish. A must-have for anyone who just wants to spend a few seconds to look flawless.”
“Great brand growing in the right direction overall. Hopefully they continue growing and managing their quality better than focusing on aesthetics.”
“They carry all sizes and are inclusive. Super soft and holds up after multiple washes as well.”
“Everything is both flattering and comfortable - love all the shades available. The basic tee is part of anyone’s weekly wardrobe now.”
“Blown away by the tees. Comfortable, light, barely there feel. Prefer to popular brands in terms of fabric and feel.“
Sustainable Practices
It only takes a tiny spark to turn a meaningful idea into an impactful pursuit.
Material science
It only takes a tiny spark to turn a meaningful idea into an impactful pursuit.
Responsible denim lab
It only takes a tiny spark to turn a meaningful idea into an impactful pursuit.
